Design Studio

Designing Will Forever Be the Core of Our Being

The design process is a playful journey where our talented designers combine technical expertise with creative vision. Each year, they create four collections of embroidery designs, with every detail crafted to celebrate femininity on its most intimate level. Drawing from the rich heritage of Haute Couture, our unique design language thrives in a world of seductive elegance.

#DesignStudio

Behind every book, every exhibition and every moment lies a source of inspiration that brings our designers’ next creation to life
Behind every book, every exhibition and every moment lies a source of inspiration that brings our designers’ next creation to life
A designer at Forster Rohner Lingerie makes, on average, 1120 sketches per year
A designer at Forster Rohner Lingerie makes, on average, 1120 sketches per year
Not only the embroidery designs but also our designers’ offices have their own unique flair
Not only the embroidery designs but also our designers’ offices have their own unique flair
We currently employ five designers at Forster Rohner Lingerie
We currently employ five designers at Forster Rohner Lingerie
Juggling multiple design projects at the same time can be challenging because each client and market has different requirements regarding style
Juggling multiple design projects at the same time can be challenging because each client and market has different requirements regarding style
Every time we hold a design in our hands as an embroidered sample for the first time, feels like Christmas
Every time we hold a design in our hands as an embroidered sample for the first time, feels like Christmas

Each day in the design studio feels like a blank canvas waiting to be brought to life with colours, patterns and inspiration. Is there a “typical” day as an embroidery designer? Absolutely not! Some designers may kick off the day with an initial sketch, while others dive into creative research to develop fresh concepts.

Creative Treasure Hunt

At Forster Rohner Lingerie, "research" can mean visiting current exhibitions, flipping through magazines and books, conducting store checks or discovering thrilling fashion shows, artists and exciting trends on social media. It also includes exploring our archive to reinterpret old unique designs and techniques.

When Inspiration Takes a Unique Turn

Every once in a while, our designers receive inspiration boards from clients that serve as a starting point for exclusive developments. Working creatively within these guidelines can be challenging but also deeply rewarding, as it highlights the individual style and personal signature of each designer.

 

The Magic of Color and Texture

The impact a design ultimately has is not only shaped by its unique signature but also by the combination of colors and materials which influence its effect – whether timeless and classic or sweet and playful.

Fashion Heritage in Every Stitch

Forster Rohner AG, established in 1904, leads the way in Haute Couture and Ready-to-wear embroidery through its Forster Willi division, crafting for legendary designers. This prestigious fashion legacy also enhances the Forster Rohner Lingerie business unit. With a deep understanding of fashion and trends, we successfully translate the elegance and sophistication of Haute Couture into the world of lingerie.

#OurArchive

We brainstorm on the floor of the archive letting our creativity run wild, tossing sketches back and forth – it’s always a wonderful, collaborative atmosphere
We brainstorm on the floor of the archive letting our creativity run wild, tossing sketches back and forth – it’s always a wonderful, collaborative atmosphere
The oldest book in the Forster Willi archive dates back to 1883 and features hundreds of hand-embroidered samples
The oldest book in the Forster Willi archive dates back to 1883 and features hundreds of hand-embroidered samples
We love rediscovering classic treasures and techniques in our archive to reinterpret with a modern flair
We love rediscovering classic treasures and techniques in our archive to reinterpret with a modern flair
Our archive contains over 2 million samples and designs
Our archive contains over 2 million samples and designs
We efficiently transfer the elegance and refinement of Haute Couture into the world of lingerie
We efficiently transfer the elegance and refinement of Haute Couture into the world of lingerie
Since 1938, Forster Willi has been maintaining couture books, in which we document dresses on the international catwalk with the corresponding embroidery
Since 1938, Forster Willi has been maintaining couture books, in which we document dresses on the international catwalk with the corresponding embroidery

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Forster Willi

Forster Willi develops and produces exquisite embroideries for Haute Couture and Ready-to-wear, which is featured in collections from fashion legends around the world.

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